My name is Brian, and my life's journey has woven a rich tapestry of cultural experiences and connections. Born in South Africa, I was raised in the vibrant landscapes of Ireland, and I now call Brisbane, Australia, my home. My wife, who is of Samoan descent and grew up in Australia, shares a deep appreciation for the importance of heritage and cultural identity. Together, we founded this clothing brand with a heartfelt purpose: to help people reconnect with their roots and cherish where they come from.

The inspiration behind this brand is deeply personal. On a recent visit to South Africa, I was struck by the profound significance of remembering one's origins, culture, and heritage. It was a powerful reminder of the values and traditions that shape who we are and guide us on our journey. This experience reaffirmed our belief that in a world that often moves too fast, staying connected to our roots is essential for grounding ourselves and finding purpose.

Our goal with this brand is not just to create clothing, but to craft pieces that carry meaning, history, and a sense of identity. We want our clothing to be a reminder of the journey you've embarked on, the challenges you've overcome, and the dreams you're still pursuing. It's about more than just fashion—it's about wearing something that resonates with your soul, something that reminds you of where you come from and where you're headed.

We believe that reconnecting with your roots can give you the strength to keep moving forward, no matter what obstacles you face. Our hope is that when you wear our clothing, you feel empowered to stay true to yourself, to honor your heritage, and to never lose sight of your dreams. In a world where it's easy to get lost in the noise, we want to be a source of inspiration and a reminder that your journey matters.

REMEMBER:

"IT'S ON YOU NOW"